Gallagher Bassett's Innovative Communication Tool Scoops Award at ANZIIF

At the recent Australian and New Zealand Institute of Insurance and Finance (ANZIIF) awards, held for the first time since the pandemic struck,  Gallagher Bassett was recognised as providing the Insurance Industry Innovation of the Year through our interactive Poster Designer tool.

The free online tool was designed to ensure companies of all shapes and sizes could effectively communicate health and wellbeing messages with their employees by providing access to a range of customisable poster templates. Craig Furness, CEO – Gallagher Bassett, said the award recognised how the company treats innovation as a core function.

“We really pride ourselves on delivering claims solutions that are bespoke and fully customisable, so when it became clear that our clients were struggling to gain cut through on important health and wellbeing messages to their teams, we knew we had to find a solution,” Mr Furness said.

“The timing of the launch was really important – we made Poster Available for free as the global pandemic was beginning and loaded it up with a great collection of posters designed to communicate around sanitation, social distancing and checking in, helping to familiarise New Zealand employees with those concepts”.

“Innovation is more than a buzzword at GB, we really pride ourselves on thinking outside the box and finding new opportunities for our clients to succeed each and every day, and this award is something each member of our team should be proud of.”

Drew Spilsbury, Global Vice President – Brand Strategy, Management & Growth at Gallagher Bassett, who lead the development of Poster Designer, said the team utilised data to identify what core messages insurers were struggling to communicate.

“Basing our decisions on data, we built a user-friendly, accessible platform with a host of themed posters that employers could easily edit and replicate in their own businesses. Through this, we helped thousands of companies find the opportunity to improve their team’s understanding and prevent accidents and injuries in the workplace.

“Through our free Poster Designer tool, any company could access our cutting-edge technology and easily design and deliver material that had lasting, positive impacts on their workforce.

“In the face of a shrinking talent market, we applied a creative and meaningful process to help employers provide their team with the right tools to do their job best.

ANZIIF Judges were impressed with Gallagher Bassett’s approach, stating, “the submission took them on a journey highlighting the innovation’s ability to deliver critical information to New Zealand organisations and communities in a unique and engaging way.”

To find out how Gallagher Bassett can unlock opportunities for your business, connect with our team today.

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